Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners

Ep 238 6 Marketing Trends I Noticed at Podfest for Travel Advisors

Rita M. Perez Episode 238

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Fresh off of PodFest 2026, I'm sharing the 6 biggest marketing trends that kept coming up and they apply directly to growing your travel business.  

We're talking LinkedIn, the power of relationships over vanity metrics, getting paid what you're worth, and why you absolutely need a website in 2026. 

Plus, I'm calling out the busy-work trap that's keeping you invisible and sharing why being a small fish doesn't mean you can't land big opportunities. 

If you're ready to stop spinning your wheels and start building real visibility and revenue in your travel business, this one's for you.


Questions this episode answers:

  • Why should travel advisors be using LinkedIn in 2026? 
  • How do I grow my travel business without a large following? 
  • What's more important than follower count for travel advisors? 
  • Do I need a website for my travel agency? 
  • How can I get paid more as a travel advisor? 
  • Why am I busy but not making money in my travel business? 
  • How do I find clients as a new travel advisor? 
  • What networking strategies work best for travel businesses? 
  • How can small travel advisors compete with larger agencies? 
  • Why isn't my travel business growing despite all my effort?


Enjoy (and take action)!

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Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now consults and strategizes with travel entrepreneurs, so they, too, can be empowered in travel entrepreneurship. She's on a mission to help travel advisors grow profitable travel businesses that are sustainable to their individual lifestyles and needs.


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