Ep 227 4 Travel Agency Hats No One Tells You About Artwork

Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners

Each week I share, along with featured guests, tangible and practical business strategies for travel entrepreneurs.

We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby.

For travel agents, travel advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.

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Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners

Ep 227 4 Travel Agency Hats No One Tells You About

November 07, 2025 • Rita M. Perez • Episode 227

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Think running a travel business is just about booking trips?

Let me give you a reality check.

You're actually juggling four major C-suite roles - CEO, CFO, COO, and CMO - on top of your regular travel advisor responsibilities.

Nobody probably told you this when you started your agency, but understanding these different hats you're wearing will help you see why your planning fee is totally justified and why building a profitable business requires so much more than most people realize.

I'm breaking down what each of these executive roles actually means for you as a small business owner and how to stop feeling overwhelmed by all the things you're managing.

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Questions this episode answers:

What does a CEO do in a travel business?
How do I create a strategic plan for my travel agency?
What financial responsibilities do travel advisors have as business owners?
What does a COO do and why does it matter for travel advisors?
Why is marketing important for travel agency growth?
How do I justify my travel planning fees to clients?
What business skills do travel advisors need beyond booking trips?
How much cash should a travel business have on hand?
What are profit margins and how do they apply to travel agencies?
How do I track customer acquisition costs for my travel business?
What KPIs should travel agency owners monitor?
How do I create a client journey from awareness to loyalty?
Why do travel advisors need to understand financial planning?
How do I hire help for tasks I'm not good at in my travel business?

Enjoy (and take action)!

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